March 2010 - Skillful decision making will always balance experience & intuition and facts & figures. While experience and intuition are there at your fingertips, it's the facts and figures and all the gritty details of a business that are often buried deep within a company's databases. All that information is essentially wasted if it can't somehow be gathered and presented in readily understandable formats. protel Business Intelligence extracts data about the hotel operations directly from your protel PMS and delivers those vital pieces of information you need to make the right decision.

Hospitality professionals are used to juggle vast amounts of figures on a daily basis and are perfectly capable to define sales strategies for their hotel or hotel group. To lighten their life, they do not need an overdimensioned revenue management system but a lean and flexible solution to analyze and evaluate the data from their protel PMS from different angles. BI tools such as protel Business Intelligence connect decision-makers with the vast repositories of organizational information that is collected daily, allowing them to build queries or to generate reports. protel Business Intelligence gathers data and information about the hotel operations such as revenues, room nights, RevPAR, stays etc. which can then be freely analyzed through categories such as customer types and details, reservation variables and details, marketing segmentations and so on.

After each end-of-day process all data and transactions entered in a protel PMS during the day (reservations, guest profiles inclusive any linked marketing data, revenues, payments and so on) are automatically extracted and loaded to a data warehouse repository. protel BI retrieves and organizes/ categorizes the data, applying measures and dimensions to express the relationships between data, and presents it to the user by a web based GUI: The entire financial and statistical information of your hotel, put at your fingertips and ready to be evaluated. You can also export the analysis models to MS Excel and create complex multiple-sheet dashboards.

protel Business Intelligence meets the management's crucial need for independently configured, easy and quick analysis of relevant information, for single hotels or at group level in the MPE environment. Apply datamining features, create company dashboards and analyze the most useful KPIs or use drill-down functionalities for in-depth studies of figures. protel BI is based on a specific data warehouse and OLAP hypercube whose measures and dimensions can be browsed through a graphic web based user interface. protel BI displays critical info in easy-to-read graphics, assembled from data pulled directly from your protel system. This provides you with calculated historical and forecasting measures, with regard to the present or to past financial years.

 

protel BI: An overview

• protel BI displays critical info in easy-to-read graphics, assembled from data pulled daily from the protel PMS.
• protel Bi covers the modules protel Front office (including Sales Ledger), protel Sales & Marketing (including master profiles and task analyses) and protel Conference & Banqueting.
• protel BI is an easy-to-use tool to evaluate and compare data in order to answer complex questions like: "How many room nights did I enter daily in February 2009 for May 2009", compared to the number of room nights entered daily in February 2008 for May 2008.
• Figures can be sliced and diced in order to obtain the most significant view.
• Analysis models show historical and forecast figures in the same report.
• Drill-down capabilities allow to dig into the data down to the deepest level of information.
• Multidimensional charts can be created automatically from any analysis model.
• Analysis models can be shown as pivot tables, as charts or both.
• In MPE environments, figures can be shown by hotel and by any other dimension at the same time.
• In MPE environments, BI cubes can be created per single hotel or per clusters of hotels.
• Data are presented by a web based graphic user interface.
• Integration with MS Excel allows the creation of dynamic Excel sheets and dashboards.
• The datacube is automatically updated from the protel database every night.
• The datacube update can be forced manually at any time.
• The multidimensional analysis models are freely definable by the user through more than 260 available measure types (revenues, room nights, stays, activities, KPIs and so on) and more than 170 dimensions (customer types and details, reservation variables and details, marketing segmentations and so on).

 

Further information

• Download our product information on protel BI.
• Contact our sales team to hear more about protel Business Intelligence.
• We will present protel Business Intelligence at the big hospitality trade fairs. Visit us at the ITB to get first-hand impressions of the latest enhancement of the protel PMS (ITB, Berlin | 10.03.2010 - 14.03.2010 Hall 8.1 / Stand 103).

 

Foto: © Liliya Kulianionak - Fotolia.com