April 2010 - The Travel Trade Show ITB in Berlin is and will remain the world´s leading trade fair for the tourism and hospitality industry. Despite the general trend, the number of visitors to the ITB 2010 even increased. To protel, this show is not only an irreplaceable highlight but also one of the most important platforms to introduce the newest products. This year´s main focus of attention were the customer survey tool protel Survey, the Business Intelligence solution protel BI as well as the time management solution for Spa and Wellness Hotels.

The world´s leading travel trade show ITB proves stable drawing power despite today´s times of economic crisis: With more than 180,000 visitors and over 11,000 exhibitors, the organiser, Messe Berlin, observed a slight rise in exhibitor attendance in comparison to last year. Katja Möller-Osthues, Sales Director for protel hotelsoftware GmbH confirms this positive result: "This year´s show has exceeded our expectations in regard to the number and quality of contacts made by far. The ITB is still the perfect platform to present our newest products to a broad audience."

Trade visitors and customers were especially impressed by the Business Intelligence solution protel BI and the customer survey tool protel Survey. The latter captivated people with an especially ingenious feature: The answers to the survey will automatically and immediately be saved in the respective guest profile, adding valuable information about the guest. protel BI also provides decision-makers in hotels with vast amounts of organizational information allowing business forecasts and the development of business plans and strategies. To do this, protel BI gathers data and information about the hotel operations such as reservations, revenues, room nights and puts this data in relation to general categories such as guest types, market segments or reservation information.

Our Swiss partner rebagdata is virtually surfing the wellness wave. In close collaboration with protel, rebagdata developed a new innovative time management solution for spa and wellness facilities. emSpa offers an easy to operate user interface, closely related to the protel design. A number of customers are already using this progressive and trend-setting solution. Amongst these hotels are the Swiss Hotel Adula Flims, Serpiano and Badrutt´s Palace St. Moritz.

Next year the ITB will take place from Wednesday, 9th to Sunday, 13th of March 2011 - We are already looking forward to your visit at our protel stand.

 

Further information

• Learn more about our Swiss partner rebagdata. 

• Learn more about the World´s Leading Travel Trade Show 2011 in Berlin (ITB).