Ouverture in Milano: For You Hotel and Serenissima count on protel

Shining bright: Four new stars in the Milanese skies

June 2010 - The most recent piece of good news comes from protel`s Italian distribution partner Serenissima: protel`s innovative range of products has been convincing Milano`s latest four star hotel from the very beginning. To ensure a smoothly flowing administration and effective marketing of this high-standard business hotel with a unique focus on wellness, protel`s Single Property Edition (protel SPE) - with its multi-purpose offering of additional functionalities - is exactly the right instrument.

For the hotel`s management protel Front Office shapes an ideal frame, protel Web Booking Engine (protel WBE) makes online booking via the property`s own website quick and comfortable. protel`s Sales & Marketing module provides an extensive insight into the guests` needs and preferences. This knowledge serves as the foundation for optimizing customer relationship management by goal-oriented sales and marketing activities. Additionally, protel Business Intelligence (protel BI) performs a profound analysis of guest data, which serves as information source for strategic business decisions. Out of the wide range of protel`s optional add-ons, For You has chosen the SMS confirmation service to accommodate travelling business customers` needs. Besides, protel Passport Scan simplifies and speeds up the check-in process.

Outsourcing protel software and guest data to Serenissima servers has reduced the initial investment costs, and at the same time enables an accurate planning of the operating costs. An attractive basis package and high flexibility - due to innovative and optional additional modules perfectly tailored to suit each customers? needs - is the formula of success of the German hotel software forge. The fact that this convincing concept brings forward successful hotel management is emphasized by Angelo Marasco, For You director, who gets to the heart of it as follows: "I`m happy having chosen protel hotel software, and last but not least with Serenissima`s assistance and support. Looking back I would make the same decision once more."

The fact that protel offers the right solution for small as well as multi property hotels is confirmed once more by Alessandro Calligaris, Marketing Manager of Serenissima Informatica. He ascertains that "the electronic front office already is an essential part of the daily hotel routine. Apart from that, protel and Serenissima offer the first business intelligence system fully integrated into a PMS. The For You is an interesting example for using technology strictly focusing on the guest and at the same time analyzing guest data down to the smallest details."

Further information

• Get more information on the For You Hotel.
• For information about protel`s distribution partner in Italy, please visit the Serenissima Informatica Website.
• Find out everything about protel Single Property Edition protel SPE.
• Download product information (pdf) on protel BI, protel WBE and protel Sales & Marketing.
• When you`re looking for an overview of all further modules, here you`ll find what you need: the versatile range of protel products .