July 2010 - Quality is remembered long after the price is forgotten. Leaving a good impression and creating the memory of a wonderful stay is the most desirable and valuable advertisement for any hotel. German protel hotelsoftware GmbH is now introducing a web-based customer questionnaire tool, which provides hotels with a convenient way to find out more about their guests' preferences or choices.

Word of mouth is the oldest and simplest form of marketing. Provided you do not make any gross managerial mistakes, meeting the needs and expectations of your customers will pave the way to your business success. Satisfied customers act as multipliers: They stay longer, don't think twice about spending money during their stay, recommend the hotel and will return. In short, regardless of the size of the hotel and the type of offers: Happy guests generate more revenue.

So how can this strategic realisation be turned into a profitable business venture? How do you find out what satisfies your guests? Obviously, by asking them! No one else knows better than the guests themselves what`s making them happy. Practice has shown that there are more options to improve a hotel's offers, than expected at first. In addition to that, guests' needs tend to vary and change in priority over time. For this reason, you should take advantage of the abundance of free comments and suggestions your guests are willing to give.

protel Survey is a web-based customer questionnaire tool which allows you to create, conduct and analyse individual customer surveys quickly and easily. The guests will receive an invitation via email which includes a link that takes them to the website with the survey questions. With only a few mouse clicks, the guest can then answer your questions right in his browser. protel Survey draws address data and other relevant information, directly from the protel database, from the guest profile for instance. The guest's individual survey answers will be displayed in his or her guest profile. Of course you can also retrieve and statistically evaluate results germane to all guests who have taken part in the survey.

 

Further information:

• For more information, please download our product information on protel Survey.
• An overview of useful add-ons for your protel hotel software can be found on the protel Add-ons page.
• protel Survey is available at an introductory price until October 31st, 2010. Please don't hesitate to contact our Sales Team to learn more about protel Survey. We are looking forward to hearing from you!