Largest All-Suite Hotel to open in Dubai with End-to-End Solutions from protel

Bavaria Executive Suites Dubai, the largest all-suite hotel in the Middle East, North Africa and Europe, will open late 2006 in the heart of Dubai Media City. Bavaria Hotels International (BHI), the operator, picked protel's tried-and-true premium software for its hotel management system.

This luxury hotel is strategically located on Dubai's main thoroughfare, Sheikh Zayed Road. Two towers, each with 40 floors, will offer 2,100 designer suites with one, two or three bedrooms. With its elegant furnishings and smart technology features, it offers all the convenience expected of a luxury hotel. Thanks to protel Front Office, room management is easy and professional: Even the most difficult guest needs can be met smoothly and efficiently.

Business travellers to Bavaria Executive Suites Dubai have a modern work environment within their suite, plus 40 fully equipped Business Centre offices and outstanding services for short-term and long-term hire. The meeting centre features 6 multimedia conference rooms for 10 to 1,000 people, as well as 32 meeting rooms for up to 40 people. To manage schedules and organization, the hotel uses protel Banquet. Being fully integrated in protel Front Office, Banquet provides direct access to all the information in the shared database. So when events are booked, hotel employees can immediately reserve rooms, add group members to the participant lists from Front Office, and issue invoices from a central record of all the goods and services purchased by the customer.

Keeping these demanding guests satisfied takes more than outstanding service: You need professional CRM as well as targeted sales and marketing. That calls for a solid foundation - like the one offered by protel SQL Sales & Marketing. With features for individual sales and marketing, it integrates seamlessly with the protel product suite.

BHI has taken the decision to implement protel in MPE (Multi Property Edition) mode from the outset. Information of multiple hotels, regardless of location, can be stored in one central database in real time. Thomas Gertz, CEO of Bavaria Hotels International, considers the central marketing capabilities of protel MPE as one of the most important advantages. Furthermore central reservation and central reporting modules are part of protels MPE product suite.

In the future, all BHI properties can be easily integrated into this scenario - which provides the perfect IT platform for business growth. "We offer our guests a wide range of premium quality services. We needed a partner who could help us put our ambitious plans into action. protel is just that partner." Commended Mr. Gertz.

For Manfred Osthues, Managing Director protel hotelsoftware GmbH, the partnership with Bavaria Hotels International is of key strategic importance: "The installation in Dubai marks the beginning of our presence in the United Arab Emirates. Especially for our business partner, CADD Emirates, this partnership gives an extraordinary foothold from which to expand the operations throughout the Middle East. We are very excited to be working with BHI."